Summary
Accomplished commercial executive with 20+ years in ad tech and data, specializing in transforming complex measurement solutions into scalable enterprise revenue. Proven architect of GTM partnership strategies, securing multi-year, multi-million dollar deals with major holding companies. A recognized thought leader and OAAA contributor on outcome-based media, with a passion for building and mentoring high-performing, remote-first teams.
GTM Strategy & Execution
Enterprise SaaS & Data Licensing
Strategic Alliances
Team Leadership & Development
Remote Team Management
Programmatic Media (DSPs, SSPs)
Data Platforms (CDPs, DMPs, Clean Rooms)
Commercial Modeling & Negotiation
Sales & Revenue Forecasting
C-Level Relationship Management
Product & Market-Facing Strategy
Yield Optimization & Attribution
Audience Town
Engineered the end-to-end GTM strategy for new AI analytics and data products; defined the commercial models and secured foundational, privacy-compliant data partnerships that drove 100% YoY SaaS revenue growth and a 530% increase in data sales.
JCDecaux
Pioneered the company's first-ever measurement-driven framework for DOOH; architected a new attribution solution leveraging deterministic location data that unlocked $25M+ in new, incremental revenue streams from enterprise clients.
Perion
Architected and scaled the global partner ecosystem from the ground up; directed 50+ complex commercial and technical integrations across North America and EMEA that were responsible for generating over $100M in annualized revenue.
Consulting
Acted as senior strategic advisor to C-level leadership at premium publisher clients; delivered new programmatic yield frameworks and data strategies that consistently increased average CPMs by 15% and lifted fill rates to 95%
Experience
Consultant • Consultant
MD • Jan 2024 – Present
- Advised digital publishing and DOOH companies on revenue growth, audience measurement, and data monetization.
- Built yield frameworks increasing average CPMs 15% and fill to 95% for premium publishers.
- Designed data monetization strategies integrating SEO/SEM workflows with revenue attribution modeling.
- Evaluated SSP/DSP partnerships; structured direct deals balancing automation and premium pricing.
- Delivered revenue playbooks aligning data infrastructure, pricing, and measurement for cross-platform growth.
Audience Town • VP, Data Solutions
NY • Feb 2022 – Jan 2024
- Owned multi-year growth roadmap; launched differentiated analytics platform; secured bridge financing.
- Closed enterprise SaaS and data licenses; 100% YoY SaaS growth and 530% data sales increase.
- Integrated AI analytics and deterministic measurement to improve targeting, attribution, and ROI.
- Operationalized privacy compliance with Product, Data Science, and Legal under CCPA/CPRA regimes.
JCDecaux • VP, Strategic Partnerships
NY • Oct 2016 – Feb 2022
- Owned holding-company and national-advertiser revenue; $25M+ incremental DOOH growth.
- Deployed measurement-led solutions using deterministic mobile/location data to improve attribution and ROI.
- Negotiated multi-year IO/MSA frameworks enabling scalable, privacy-compliant revenue growth.
Perion • Sr. Director, Integrations & Partner Development
NY • Feb 2006 – Oct 2016
- Led 50+ commercial/technical integrations driving $100M+ annualized revenue; expanded into three global territories.
- Executed complex, multi-stakeholder agreements balancing product, pricing, and market strategy.
- Managed integrations/partner-dev team; accelerated deal delivery and enablement across sales, product, engineering.
Early Career Roles (2004 - 2006)
Marketing and Public Relations management at Movado Group and Atrinsic Inc. Led multi-channel acquisition campaigns and executed strategic media partnerships.
Education
University of Maryland, College Park — B.A., Communication
Next Role Objective
VP/SVP partnerships, revenue strategy, or data commercialization in fast-growth ad tech, media, or data infrastructure. Scale ecosystem integrations, advance outcome-based measurement, and lead cross-functional revenue transformation.