Josh Kaner — portrait

Josh Kaner

Building Platforms • Scaling Data-Driven Systems • Defining Standards

Open calendar to schedule a conversation with Josh Interested in hiring Josh? Let’s talk! Connect with Josh Kaner on LinkedIn Connect for Leadership Opportunities

Summary

Accomplished commercial executive with 20+ years in ad tech and data, specializing in transforming complex measurement solutions into scalable enterprise revenue. Proven architect of GTM partnership strategies, securing multi-year, multi-million dollar deals with major holding companies. A recognized thought leader and OAAA contributor on outcome-based media, with a passion for building and mentoring high-performing, remote-first teams.

GTM Strategy & Execution Enterprise SaaS & Data Licensing Strategic Alliances Team Leadership & Development Remote Team Management Programmatic Media (DSPs, SSPs) Data Platforms (CDPs, DMPs, Clean Rooms) Commercial Modeling & Negotiation Sales & Revenue Forecasting C-Level Relationship Management Product & Market-Facing Strategy Yield Optimization & Attribution

Audience Town

Engineered the end-to-end GTM strategy for new AI analytics and data products; defined the commercial models and secured foundational, privacy-compliant data partnerships that drove 100% YoY SaaS revenue growth and a 530% increase in data sales.

JCDecaux

Pioneered the company's first-ever measurement-driven framework for DOOH; architected a new attribution solution leveraging deterministic location data that unlocked $25M+ in new, incremental revenue streams from enterprise clients.

Perion

Architected and scaled the global partner ecosystem from the ground up; directed 50+ complex commercial and technical integrations across North America and EMEA that were responsible for generating over $100M in annualized revenue.

Consulting

Acted as senior strategic advisor to C-level leadership at premium publisher clients; delivered new programmatic yield frameworks and data strategies that consistently increased average CPMs by 15% and lifted fill rates to 95%

Experience

Consultant • Consultant

MD • Jan 2024 – Present

  • Advised digital publishing and DOOH companies on revenue growth, audience measurement, and data monetization.
  • Built yield frameworks increasing average CPMs 15% and fill to 95% for premium publishers.
  • Designed data monetization strategies integrating SEO/SEM workflows with revenue attribution modeling.
  • Evaluated SSP/DSP partnerships; structured direct deals balancing automation and premium pricing.
  • Delivered revenue playbooks aligning data infrastructure, pricing, and measurement for cross-platform growth.

Audience Town • VP, Data Solutions

NY • Feb 2022 – Jan 2024

  • Owned multi-year growth roadmap; launched differentiated analytics platform; secured bridge financing.
  • Closed enterprise SaaS and data licenses; 100% YoY SaaS growth and 530% data sales increase.
  • Integrated AI analytics and deterministic measurement to improve targeting, attribution, and ROI.
  • Operationalized privacy compliance with Product, Data Science, and Legal under CCPA/CPRA regimes.

JCDecaux • VP, Strategic Partnerships

NY • Oct 2016 – Feb 2022

  • Owned holding-company and national-advertiser revenue; $25M+ incremental DOOH growth.
  • Deployed measurement-led solutions using deterministic mobile/location data to improve attribution and ROI.
  • Negotiated multi-year IO/MSA frameworks enabling scalable, privacy-compliant revenue growth.

Perion • Sr. Director, Integrations & Partner Development

NY • Feb 2006 – Oct 2016

  • Led 50+ commercial/technical integrations driving $100M+ annualized revenue; expanded into three global territories.
  • Executed complex, multi-stakeholder agreements balancing product, pricing, and market strategy.
  • Managed integrations/partner-dev team; accelerated deal delivery and enablement across sales, product, engineering.

Early Career Roles (2004 - 2006)

Marketing and Public Relations management at Movado Group and Atrinsic Inc. Led multi-channel acquisition campaigns and executed strategic media partnerships.

Education

University of Maryland, College Park — B.A., Communication

Next Role Objective

VP/SVP partnerships, revenue strategy, or data commercialization in fast-growth ad tech, media, or data infrastructure. Scale ecosystem integrations, advance outcome-based measurement, and lead cross-functional revenue transformation.