Summary
I architect and commercialize data partnerships across identity, attribution, and measurement ecosystems. I build and operationalize revenue architectures spanning SaaS licensing, data-exchange models, and API-level integrations. I design and deploy privacy-compliant data activation, deterministic and omni-channel measurement frameworks, and cross-functional GTM systems aligning product, data science, sales, and legal.
Data Partnerships
Measurement Commercialization
Identity & Attribution Partnerships
Data Licensing
API/Platform Integrations
Revenue Architecture
GTM Strategy
Pricing & Commercial Modeling
Enterprise Negotiation
AI-Driven Analytics
Data Governance / Privacy Compliance
Partner Enablement
Cross-Functional Leadership
Experience
Consultant • Digital Shopping Publisher
MD • Jan 2024 – Present
- Built commercial data-monetization programs integrating SEO/SEM, revenue attribution modeling, and measurement frameworks
- Evaluated SSP/DSP partnerships; structured licensing and data-exchange models optimizing yield, identity resolution, and monetization control
- Delivered revenue playbooks aligning data infrastructure, measurement architecture, and pricing strategy to executive revenue targets
Audience Town • VP, Data Solutions
NY • Feb 2022 – Jan 2024
- Structured and closed SaaS + data-licensing agreements across identity, attribution, and analytics partners
- Operationalized commercial data partnerships with Product/Data Science, delivering deterministic measurement, targeting precision, and privacy-aligned activation, delivering 100% YoY revenue growth
- Built a multi-year revenue architecture unifying pricing, measurement, and data-exchange models
JCDecaux • VP, Strategic Partnerships
NY • Oct 2016 – Feb 2022
- Led measurement-driven commercial partnerships integrating deterministic mobile/location data for attribution and outcome-based buying
- Designed multi-year data-enabled IO/MSA frameworks supporting identity, measurement, and cross-screen activation
- Led measurement and analytics initiatives, delivering award-winning campaigns including +16% website sales lift (Zenni Optical) and +280% brand awareness (NARS).
- Trusted advisor to international corporate executive suite on privacy and compliance, programmatic, targeting and measurement issues globally
- Served as key contributor to the OAAA DOOH Exposure Methodology Standard, shaping category-wide best practices and accelerating market adoption.
- Owned executive-level partnerships with Fortune 500 brands and agencies, structuring multi-million-dollar media agreements and aligning product innovation with client growth strategies
Perion • Sr. Director, Integrations & Partner Development
NY • Feb 2006 – Oct 2016
- Led API-level and data-exchange partnerships driving $100M+ in annualized revenue across global markets
- Negotiated multi-stakeholder commercial agreements spanning identity, measurement, and data supply
- Integrated DSP/SSP acquisitions aligning technical capabilities with data monetization and partnership expansion
- Launched innovative ad formats through exclusive partnerships (e.g., Betaworks & New York Times for Tapestry™), driving new revenue streams and market differentiation
- Optimized partner performance, increasing operational efficiency and expanding product offerings through proprietary business process optimization framework
Early Career
Movado Group — Public Relations Manager
Built audience-growth programs and cross-channel brand visibility initiatives.
Executed data-informed PR/marketing campaigns aligned to product sales objectives.
Atrinsic Inc — Marketing Manager
Led multi-channel acquisition and performance analytics programs.
Developed automated optimization workflows improving conversion efficiency.
Early career foundation in audience growth, performance analytics, and data-driven activation.
Education
University of Maryland, College Park — B.A., Communication
Next Role
Director/VP, Data Partnerships & Measurement Commercialization—lead ecosystem integrations, monetize data/licensing assets, architect revenue systems, and enable outcome-based measurement at scale in ad-tech/media/data infrastructure.