About
Growth-Stage BD & Partnerships Executive — Building ecosystems where data, AI & revenue meet. Experienced leader focused on Strategic Partnerships, Programmatic Advertising, and AI-Driven Data Strategy. I help organizations execute Digital Transformation, design partner-first platforms, and lead M&A Integration for partnership monetization. Now exploring VP & C-Suite roles (VP Partnerships, Chief Strategy Officer) to drive platform innovation and scalable revenue.
Career Interests
Actively exploring VP & C-Suite opportunities where I can lead strategic partnerships, platform strategy, and data-driven revenue growth.
- Desired roles: VP / Head of Partnerships, VP / Head of Platform, Head of Product / VP Product, Strategic Advisor or Board roles.
- Industries: AdTech / MarTech, AI & ML platforms, Data Infrastructure & SaaS, Media & Streaming, Retail & Commerce, Enterprise Software.
- Challenges I love: Building partner ecosystems and GTM plays, designing partner-first APIs & integrations, monetizing data, scaling platform revenue, and leading M&A integration for partnerships.
- Location & availability: Open to remote roles across the U.S., and hybrid roles in NYC or Washington, D.C. Available for advisory immediately; open to full-time VP & C-Suite conversations.
Recruiters & hiring managers: email contact@joshkaner.com or schedule a quick chat.
Track Record
Hundreds of millions in revenue influenced • 100+ advertising effectiveness studies • 7-figure budget transformations • Industry standards that enabled programmatic DOOH
JCDecaux – OOH Digital Transformation & Standards
Challenge: Legacy out-of-home industry needed digital transformation to compete with programmatic advertising channels.
Solution: Led 5-person team of digital innovators across programmatic, mobile, measurement, and targeting. Modernized ad formats with advanced targeting, privacy compliance, and embedded measurement across NYC, Chicago, Boston, and select US airports.
Impact: Delivered 50-350% unaided brand awareness lift across campaigns (7-figure budget range). Co-authored OAAA DOOH exposure methodology standard that became the foundation for programmatic DOOH industry transactions. Campaign Media Silver Award winner. View research portfolio →
Audience Town – Data Monetization & Governance
Challenge: Data acquisition costs were prohibitive, limiting SaaS product development and growth potential.
Solution: Redesigned data acquisition and governance strategy. Negotiated 4 strategic data partnerships at 70% below market rates while ensuring compliance and quality standards. Learn about modern privacy-first data approaches →
Impact: Enabled 500%+ SaaS growth in under 12 months, driving 7-figure revenue growth and 100% YoY increase in data-as-a-service offerings. Read about audience targeting strategies →
Perion / Undertone – Platform, Partnerships, M&A Integration
Challenge: Scale partnership ecosystem while navigating complex M&A integration in rapidly evolving adtech landscape.
Solution: Owned full partnership lifecycle including technical integrations and publisher certification across hundreds of partnerships. Led 12+ month M&A integration from pre-acquisition diligence through post-acquisition integration.
Impact: Negotiated 8-figure partnership value over 5 years. Successfully integrated platform capabilities while maintaining partner relationships and revenue continuity. Read about Betaworks partnership →
Research & Industry Standards
Scope: Led 100+ advertising effectiveness studies across major brands including Saks, Ralph Lauren, Samsung Knox, Lexus, and premium spirits brands.
Impact: Established measurement methodologies for 6-7 figure campaign budgets. Research directly influenced advertiser media investment decisions and industry best practices for campaign effectiveness measurement. Read about partnership evaluation frameworks →
Featured Research & Publications
Selected highlights from 100+ studies measuring advertising effectiveness, industry standards, and data-driven insights across 6-7 figure campaign budgets.
DOOH Exposure Methodology Standard
Industry-wide standard that became the foundation for programmatic DOOH transactions. Co-authored through OAAA.
View Standard →Ketel One Campaign Effectiveness
Premium spirits study achieving 350% unaided brand awareness lift - highest performing campaign measured.
View Study →Zenni Optical Campaign Analysis
Direct-to-consumer advertising effectiveness study. Campaign Media Silver Award winner.
View Study →Saks Foot Traffic Analysis
Location-based attribution study measuring advertising impact on luxury retail store visits and sales.
View Study →Blog
Tools
Explore public data with interactive charts powered by Google Data Commons. Open the Data Playground →
Work With Me
Ready to unlock growth through strategic partnerships, data monetization, or industry-leading frameworks? Let's explore how we can collaborate.
Partnership Strategy
Framework development, deal structuring, ecosystem strategy, and partnership optimization. Read my 3-step partnership framework →
Discuss Partnership Strategy →Data Monetization
Governance strategy, acquisition optimization, SaaS/DaaS business model design
Explore Data Strategy →Advisory & Executive
Board positions, strategic advisory roles, executive opportunities, AI deployments, and industry guidance. See my thinking on AI orchestration →
Book Advisory Discussion →Other Ways to Connect
- General contact@joshkaner.com
- LinkedIn linkedin.com/in/joshkaner
- Twitter @bizdevelopment
- Instagram @bizdevleopmentforever
What Keeps Me Going (my passions)
- Things that go fast 🏎️
- My Kids 👨👩👧👦
- Emergent phenomena 🧠
- All things tech 💻