Research & Publications

Studies, standards, and research I've authored or contributed to across advertising effectiveness, industry standards, and data-driven insights. These projects represent over 100 research initiatives measuring 6-7 figure campaign budgets and establishing methodologies that influence industry practices.

Industry Standards & Methodologies

DOOH Exposure Methodology Standard

Industry-wide standard for measuring digital out-of-home advertising exposure and reach methodologies. This standard became the foundation for programmatic DOOH industry transactions.

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Undertone-Betaworks Partnership Coverage

Strategic partnership analysis and exclusive distribution deal coverage in AdExchanger.

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Real Estate Audience Targeting

Data-driven insights on solar power audience targeting strategies for real estate marketing.

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Advertising Effectiveness Studies

Comprehensive measurement studies across luxury retail, automotive, spirits, and B2B sectors, demonstrating 50-350% unaided brand awareness lift.

Ketel One Campaign Effectiveness

Premium vodka brand advertising impact study achieving 350% unaided brand awareness lift - highest performing campaign measured.

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Saks Advertising Effectiveness

Comprehensive study measuring advertising impact and brand lift for luxury retail campaigns.

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Ralph Lauren Campaign Analysis

Advertising effectiveness measurement and brand impact analysis for luxury fashion campaigns.

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Samsung Knox Business Impact

Enterprise security advertising effectiveness and business-to-business campaign measurement.

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Zenni Optical Campaign Analysis

Advertising effectiveness study for direct-to-consumer eyewear brand campaigns. Campaign Media Silver Award winner.

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Kate Spade Brand Impact Study

Comprehensive advertising effectiveness analysis for luxury accessories brand campaigns.

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City National Bank Effectiveness

Financial services advertising impact measurement and customer acquisition analysis.

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Lexus Automotive Campaign Study

Luxury automotive advertising effectiveness and brand perception impact analysis.

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Sexton Whiskey Brand Analysis

Premium spirits advertising effectiveness and consumer behavior impact study.

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VSCO App Campaign Effectiveness

Digital creative platform advertising impact study and user acquisition analysis.

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Client X Cosmetics Campaign

Blinded cosmetics brand advertising effectiveness and market impact measurement study.

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Sephora Advertising Effectiveness

Beauty retail advertising impact and brand awareness measurement across multiple touchpoints.

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NARS Brand Awareness Study

Luxury cosmetics brand awareness measurement and advertising impact analysis.

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Blinded Accessories Campaign

Anonymous luxury accessories brand advertising effectiveness and consumer behavior study.

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JetBlue Barclay Card Campaign

Financial services partnership advertising effectiveness and customer acquisition measurement.

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JetBlue Airlines Brand Campaign

Travel industry advertising effectiveness and brand perception impact analysis.

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Foot Traffic & Attribution Studies

Location-based attribution research measuring advertising impact on retail store visits and sales across multiple verticals.

Saks Foot Traffic Analysis

Location-based attribution study measuring advertising impact on retail store visits and sales.

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Sweet Green Traffic Attribution

Fast-casual restaurant foot traffic measurement and advertising-driven visit attribution analysis.

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ABC Carpet & Home Attribution

Home goods retail foot traffic study measuring advertising campaign impact on store visits.

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Kate Spade Foot Traffic Study

Luxury retail location attribution and advertising-driven foot traffic measurement analysis.

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MOMA Foot Traffic Analysis

Museum advertising impact on visitor foot traffic and cultural institution engagement measurement.

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Museum of Sex Traffic Study

Entertainment venue foot traffic attribution and advertising-driven visitor measurement analysis.

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Dior Joy Foot Traffic Study

Luxury fragrance retail location attribution and advertising impact on store visits.

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Rituals Cosmetics Traffic Analysis

Beauty and wellness retail foot traffic measurement and advertising attribution study.

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NARS Foot Traffic Study

Luxury cosmetics retail location attribution and advertising-driven store visit analysis.

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DKNY Fashion Traffic Study

Fashion retail foot traffic attribution and advertising impact on store visits measurement.

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Celine Foot Traffic Analysis

Luxury fashion retail location attribution and advertising-driven visitor measurement study.

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Chanel Foot Traffic Study

Luxury brand retail location attribution and advertising impact on store visits analysis.

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Chase Bank Traffic Analysis

Financial services branch foot traffic measurement and advertising attribution study.

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Target Retail Traffic Study

General retail foot traffic attribution and advertising impact on store visits measurement.

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Janovic Paint Store Analysis

Specialty retail foot traffic measurement and advertising-driven store visit attribution.

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Amazon Go Traffic Study

Cashierless grocery store foot traffic attribution and advertising impact measurement.

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Whole Foods Traffic Analysis

Grocery retail foot traffic measurement and advertising attribution analysis.

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YMCA Fitness Traffic Study

Fitness facility foot traffic attribution and advertising impact on membership visits.

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Equinox Traffic Analysis

Premium fitness club foot traffic measurement and advertising-driven visit attribution.

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Nespresso Store Traffic Study

Premium coffee retail foot traffic attribution and advertising impact measurement.

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Dunkin' Traffic Analysis

Quick service restaurant foot traffic measurement and advertising attribution study.

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Dunkin' Placed Traffic Study

QSR location-based advertising attribution using Placed measurement methodology.

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White Castle Traffic Analysis

Fast food restaurant foot traffic attribution and advertising impact measurement study.

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Website Sales & Attribution Studies

E-commerce attribution research measuring advertising impact on online sales and digital conversion across direct-to-consumer brands.

Zenni Website Sales Lift Study

Direct-to-consumer eyewear e-commerce sales attribution and advertising-driven online purchase measurement.

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