This portfolio spans standards work, award-winning campaign studies, e-commerce attribution, and large-scale foot traffic measurement. The emphasis is not just on reporting outcomes, but on building methods teams can sell, defend, and operationalize.
These are the pieces most useful for understanding the range of methodology, commercial impact, and industry contribution across my work
Industry-wide standard for measuring digital out-of-home advertising exposure and reach methodologies. This work helped establish the measurement logic behind programmatic DOOH transactions.
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Premium vodka campaign study that delivered 350% unaided brand awareness lift, representing the strongest measured performance in the set.
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Advertising effectiveness work for direct-to-consumer eyewear campaigns, recognized with a Campaign Media Silver Award for Best OOH Media Plan.
View Study →Two longer-form frameworks focused on transformation, measurement infrastructure, and commercial operating design.
Integration, measurement, and commercialization guidance for turning DOOH inventory into a programmatic operating system.
Read Framework →A practical approach to making metrics comparable, auditable, and commercially usable across fragmented platforms.
Read Framework →Selected public-facing work that shaped methodology or commercial framing beyond a single campaign.
Read Example →A curated selection of effectiveness work spanning luxury retail, automotive, spirits, fintech, travel, B2B, and direct-to-consumer conversion studies.
Direct-to-consumer eyewear e-commerce attribution measuring advertising-driven online purchase lift.
View Study →Comprehensive study measuring advertising impact and brand lift for luxury retail campaigns.
View Study →Advertising effectiveness measurement and brand impact analysis for luxury fashion campaigns.
View Study →Enterprise security advertising effectiveness and business-to-business campaign measurement.
View Study →Travel industry advertising effectiveness and brand perception impact analysis.
View Study →Luxury cosmetics effectiveness work measuring large-scale awareness lift and message retention.
View Study →Financial services campaign analysis focused on brand consideration and acquisition signal quality.
View Study →Expanded archive of campaign-level effectiveness work across retail, spirits, beauty, financial services, and travel.
A representative set of location-based studies showing range across categories and repeated proof of real-world visitation impact.
Five examples that show the range. +18 additional studies across retail, dining, fitness, financial services, culture, grocery, and luxury brands are available in the archive.
