Research & Publications
Studies, standards, and research I've authored or contributed to across advertising effectiveness, industry standards, and data-driven insights. These projects represent over 100 research initiatives measuring 6-7 figure campaign budgets and establishing methodologies that influence industry practices.
Industry Standards & Methodologies
DOOH Exposure Methodology Standard
Industry-wide standard for measuring digital out-of-home advertising exposure and reach methodologies. This standard became the foundation for programmatic DOOH industry transactions.
View Research →Undertone-Betaworks Partnership Coverage
Strategic partnership analysis and exclusive distribution deal coverage in AdExchanger.
Read Article →Real Estate Audience Targeting
Data-driven insights on solar power audience targeting strategies for real estate marketing.
Read Analysis →Advertising Effectiveness Studies
Comprehensive measurement studies across luxury retail, automotive, spirits, and B2B sectors, demonstrating 50-350% unaided brand awareness lift.
Ketel One Campaign Effectiveness
Premium vodka brand advertising impact study achieving 350% unaided brand awareness lift - highest performing campaign measured.
View Study →Saks Advertising Effectiveness
Comprehensive study measuring advertising impact and brand lift for luxury retail campaigns.
View Study →Ralph Lauren Campaign Analysis
Advertising effectiveness measurement and brand impact analysis for luxury fashion campaigns.
View Study →Samsung Knox Business Impact
Enterprise security advertising effectiveness and business-to-business campaign measurement.
View Study →Zenni Optical Campaign Analysis
Advertising effectiveness study for direct-to-consumer eyewear brand campaigns. Campaign Media Silver Award winner.
View Study →Kate Spade Brand Impact Study
Comprehensive advertising effectiveness analysis for luxury accessories brand campaigns.
View Study →City National Bank Effectiveness
Financial services advertising impact measurement and customer acquisition analysis.
View Study →Lexus Automotive Campaign Study
Luxury automotive advertising effectiveness and brand perception impact analysis.
View Study →Sexton Whiskey Brand Analysis
Premium spirits advertising effectiveness and consumer behavior impact study.
View Study →Foot Traffic & Attribution Studies
Location-based attribution research measuring advertising impact on retail store visits and sales across multiple verticals.
Saks Foot Traffic Analysis
Location-based attribution study measuring advertising impact on retail store visits and sales.
View Study →Sweet Green Traffic Attribution
Fast-casual restaurant foot traffic measurement and advertising-driven visit attribution analysis.
View Study →ABC Carpet & Home Attribution
Home goods retail foot traffic study measuring advertising campaign impact on store visits.
View Study →Kate Spade Foot Traffic Study
Luxury retail location attribution and advertising-driven foot traffic measurement analysis.
View Study →