Industry Playbooks
Strategic frameworks and methodologies developed from real-world experience scaling partnerships, transforming data infrastructure, and leading digital innovation across advertising technology and media industries.
Available Playbooks
Each playbook combines strategic frameworks, operational processes, and tactical execution plans based on successful implementations across 6-7 figure budget transformations and industry-wide standardization initiatives.
Digital Transformation & Standards
DOOH Programmatic Transformation
End-to-end framework for modernizing out-of-home advertising infrastructure, including technical integration, measurement standardization, and industry adoption strategies.
Cross-Platform Measurement Standardization
Methodology for establishing measurement frameworks that enable industry-wide adoption and programmatic transaction capabilities.
Data Strategy & Monetization
Data Partnership Optimization
Strategic framework for negotiating, structuring, and managing data partnerships to achieve 70%+ cost reductions while maintaining quality and compliance.
SaaS to DaaS Transformation
Operational playbook for expanding SaaS products into data-as-a-service offerings, including governance, pricing, and go-to-market strategies.
Partnership Development
Enterprise Partnership Ecosystem Design
Framework for building and scaling partnership ecosystems through technical integration, certification processes, and relationship management.
M&A Integration for AdTech Platforms
Comprehensive guide for managing M&A integrations in fast-moving technology environments while maintaining partner relationships and revenue continuity.
Methodology
Each playbook follows a proven three-phase approach developed through successful implementations across multiple organizations and industry contexts:
1. Strategic Foundation
Situational analysis, stakeholder mapping, and strategic framework development based on industry best practices and regulatory requirements.
2. Operational Design
Process design, technical architecture, resource planning, and risk mitigation strategies tailored to organizational capabilities and market dynamics.
3. Execution & Scale
Implementation roadmap, success metrics, optimization protocols, and scaling strategies with built-in feedback loops and continuous improvement.
Custom Strategic Development
Need a tailored approach for your specific industry challenge? I develop custom strategic playbooks based on your organization's unique context, market position, and growth objectives.
Custom Playbook Development
Tailored strategic frameworks designed for your specific industry challenges and organizational context
Discuss Custom Development →Playbook Implementation
Hands-on support for implementing existing playbooks within your organization and market context
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