My Career Story - Josh Kaner

The Journey

Early Foundations – Atrinsic & Movado Group

Focus: Building operational efficiency and spotting consumer behavior shifts before they went mainstream.

Key Achievement: Built Atrinsic's first automated batch delivery tool for campaign delivery — my first real experience using technology to drive efficiency. At Movado, focused on building relationships with digital-only publishers, anticipating where audiences were headed.

Foundation Built: Operational rigor and the ability to spot shifts in consumer behavior before they become mainstream trends.

Digital Infrastructure – Undertone / Perion (10+ Years)

Scope: Owned the partnership lifecycle — technical integrations, publisher certifications, and M&A integration across hundreds of partnerships.

Major Integration: Led the integration of a DSP acquisition and negotiated partner agreements during the sale of Undertone to Perion over 12+ months from pre-acquisition diligence through post-acquisition integration.

Value Creation: Negotiated 8-figure partnership value over 5 years. Became fluent in the connective tissue of digital advertising: aligning product, business, and legal in ways that created enterprise value. Read my framework for partnership orchestration →

Industry Transformation – JCDecaux (VP Strategic Partnerships)

Challenge: Transform one of the oldest media channels (out-of-home) facing digital disruption and programmatic competition.

Innovation: Built advanced targeting systems, launched ad effectiveness measurement, and helped write OAAA's DOOH exposure methodology standards that became the foundation for programmatic DOOH transactions.

Impact: Delivered 50-350% unaided brand awareness lift across campaigns. Co-authored industry frameworks that built trust and adoption at scale. Campaign Media Silver Award winner.

Data Strategy – Audience Town

Focus: Data acquisition, governance strategy, and business model transformation from media to SaaS and DaaS.

Strategy: Rebuilt data acquisition and governance strategy, negotiated consumer databases at 70% below market rates while maintaining quality and compliance standards.

Results: 100% year-over-year revenue growth in data-as-a-service and over 500% growth in SaaS offerings. Demonstrated how the future of advertising rests on turning data into compliant, monetizable insights. Explore my thinking on privacy-first data approaches →

Strategic Consulting – Present

Approach: Applying proven frameworks across industries — helping DOOH networks with programmatic yield, guiding publishers through data monetization, and advising on partnerships.

Testing Ground: Working across healthcare and media has reinforced that my value lies in bridging technical systems with commercial outcomes.

Philosophy: "Act Local" — taking tested methodologies and adapting them to specific industry contexts and organizational needs.

What Connects It All

Infrastructure Builder

From automation tools to partnership roadmaps to data platforms — I create the systems that enable scale and efficiency.

Ecosystem Shaper

Whether through OAAA standards or programmatic yield frameworks — I help define industry-wide approaches that create lasting value.

Strategic Operator

Balancing operational efficiency, financial impact, and growth — I translate systems into stories that executives and partners can act on.