Frameworks
Strategic Partnership Design
Commercial architecture, partner economics, and operating models built for scale.
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Executive Operator
Build the revenue system. Then make it scale.
I design the commercial architecture that connects data capabilities to revenue across identity, measurement, and platform partnerships.
$100M+Annualized revenue across scaled partnerships
100+Measurement studies and strategic analyses
530%SaaS growth enabled through data strategy
Selected Work
Proof systems, partnership architecture, and commercialization work.
Writing
Research and Point of View
Thought pieces, measurement frameworks, and strategic essays that explain how I work.
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Execution
Commercialization in Practice
Work spanning data monetization, platform integrations, standards, and transformation programs.
View career arc →Built across platform partnerships, measurement strategy, data monetization, and executive advisory work.
2024-NowConsulting / Advisory
Selective commercial strategy work and executive-level advisory support.
2022-2024Audience Town
Data monetization, governance, and growth architecture.
2016-2022JCDecaux
Transformation, measurement commercialization, and industry standards.
2006-2016Perion / Undertone
Platform, integrations, partnerships, and M&A execution.